A Trademark in India will not be registered in India when there is an existence of absolute or relative grounds.
The absolute and relative grounds for denial of Trademark registration in India are as below :
Absolute Grounds For Denial of Trademark Registration 
  1. trademark is  devoid of any distinct character; or
  2. trademark which consists exclusively of marks or indications which may serve in trade to designate the kind, quality, purpose, values, geographical origin or the time of production of goods or rendering of services or other characteristics of the goods or service; or
  3. trademark which consist exclusively of marks or indications which have become customary in the current language or in the bonafide and established practices of the trade;
  • a mark will not be registered as a trade mark if:
  1. it deceives the public or causes confusion; or 
  2. it contains or comprises of such matter likely to hurt the religious susceptibilities; or
  3. it contains scandalous or obscene matter; or
  4. its use is prohibited under the Emblems and Names (Prevention of Improper Use) Act, 1950.
  • The provision further provides that a mark will not be registered as a trade mark if it consists exclusively of:
  1. the shape of goods which results from the nature of the goods themselves; or
  2. the shape of goods which is necessary to obtain a technical result; or
  3. the shape which gives substantial value to the goods
Relative Grounds For Denial of Trademark Registration  
  1. where a trademark has an identity with an earlier trade mark and similarity of goods and services; or
  2. where trademark  has a similarity to an earlier trade mark; or
  3. where the identity or similarity of the goods and services, there is likelihood of confusion.
Section 11 of the Trade Marks Act provides that an exhaustive list of relative grounds for refusal of registration of trademark.
It further provides that a trade mark may not be registered which is identical with or similar to an earlier trade mark . 
It also provides that a trade  mark may not be registered if its use in India is liable to be prevented by virtue of any law.
AMLEGALS helps business houses to protect their trademark with advise, monitoring and litigation servcies. For more information on TM and IPR Laws, please  connect with us on info@amlegals.com .

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