The consent mechanism is a linchpin in the realm of data protection. In recent times, especially after the advent of the General Data Protection Regulation worldwide and especially for the multi-jurisdictional businesses in India, this matter has garnered significant attention. Breaches can result in heavy penalties and reputational damage for companies. The Digital Personal Data Protection Act, 2023 envisages for free, informed, specific, clear, and revocable nature of consent. Consent being the bedrock of the entire concept of Data Protection, it is always advised to have a meticulous approach when it comes to obtaining consent from Data Principal. We at AMLEGALS always emphasize to keep simplicity as the ultimate approach especially in Data Protection regime. Hence, this white paper focuses on some of the significant aspects of Consent. Hope Readers find it useful.