Why Facial Data Compliance Could Be Your Company’s Biggest 2025 Headache?
Why Facial Data is a DPDPA Nightmare?
- Biometrics “Just Data”: Deleting a face isn’t like wiping an email. Systems storing facial vectors, landmarks, or emotional patterns must scrub every trace including cloud backups, third-party APIs, and AI training sets.
- Deletion Deadlines: DPDPA gives you reasonable time to comply with erasure requests. Miss it, and you will be termed as non-compliant.
- Global Headaches: If your AI vendors store data outside India, deletion requests get tangled in jurisdictional chaos.Are You Unknowingly at Risk?
Facial data isn’t just for FaceID apps. If your business uses:
- AI-powered HR tools (e.g., emotion analysis in interviews).
- Retail analytics (CCTV tracking customer demographics).
- EdTech proctoring or telemedicine liveness checks.
- Marketing platforms using facial age/gender detection.
You’re sitting on a DPDPA time bomb.
The Future is Facial (and Fragile)
DPDPA gives users unprecedented power and facial data is their atomic weapon.
With India’s biometrics market set to hit $4.5B by 2026, regulators will target high-profile cases to set examples.
Your move
- Treat every face in your database like a liability.
- Assume the DPBI will audit you.
- Start rewriting compliance strategies now before users, or litigations, force you to.
This article is an academic initiative brought to you by the Data Privacy Pro team, India’s leading source for cutting-edge insights in data privacy. Stay updated, stay compliant.
Navigation
Practice Areas
© 2020-21 AMLEGALS A Corporate Law Firm in India for IBC, GST, Arbitration, Data Protection, Contract, Due Diligence, Corporate Laws, IPR, White Collar Crime, Litigation & Startup Advisory, Legal Advisory.
