Are You Filing Trademark Applications Cheaply Or Dangerously -II
The trademark registration is meant for business and entire business revolves around the same. Hence, it is very important to understand as to what is the significance of trademark registration for business.
The reason of sharing this write up is to educate the trademark owners that when they opt for filing an application for registration of their trademark then they should understand the following :
Trademark is an asset
Trademark is a recognition
Trademark is for serious business
Trademark is like owning a right
Trademark reflects the goodwill
Trademark is not CHEAP
There is an imperative need to realise the above facts by every Trademark applicants that it is high time to understand that intellectual property will have role playing hand in any business and hence it should be handled with proper guidance and intelligence ONLY.
Any wrong & immature move can turn costly in the process of acquiring trademark registration. If an applicant is only interested in cheapest option of filing an application for regsitration of a trademark then they have to compromise with the quality and expertise in IPR which can be very dangerous.