Introduction Loyalty programs form the bedrock of customer retention and promotion strategies in Indian retail and e-commerce. They help in understanding and predicting customer behaviour. Loyalty programs also collect and analyze vast troves of personal data. This includes mobile numbers, transaction histories, geolocation, and behaviour insights. The Digital Personal Data Protection Act, 2023 (“DPDPA”), has…
Introduction In recent years, a new monetization strategy has emerged in digital services: the “consent-or-pay” model. Under this approach, users of a platform are given a binary choice: either agree to pervasive data collection and personalized advertising (consent) or pay a fee for an ad-free experience. One recent example of this model is Meta’s “pay-or-consent”…
Introduction The Digital Personal Data Protection Act (hereinafter referred to as the “DPDPA” or “the Act”) 2023, alters how India looks at data privacy and compliance frameworks. One of the most talked about provisions of the Act is per-transaction, or granular, consent, which requires that a user must provide explicit consent for each and every…
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