How the novel ‘Consent Manager’ framework under India’s DPDPA aims to centralize and simplify user data permissions, reducing repetitive requests. Current Reality: Decentralized & Overwhelming. Allow Cookies? Accept Terms & Conditions? Share Location Data? Marketing Opt-in Required Access Contacts? Enable Notifications? Track Activity? Data Principal Users are bombarded individually by every Data Fiduciary, leading to…
Consent Illusion to Consent Fatigue
- 2025-12-08
We click ‘Accept’ thousands of times a day, yet almost no one truly understands what they are agreeing to. Consent isn’t dead rather it never really lived.” A Realising Moment A Fortune 500 client’s consent form had approximately 12,000 words. I asked the concerned professional, “Have you read this fully?” And “Will your users?” Though…
What is Consent Fatigue?
- 2023-10-06
